Mobile Product Development Principles
By Nancy Proctor
- Mobile products should be accessible and used to enable access to experiences and resources for people of all abilities.
- Mobile projects should expand and create new opportunities for engagement, not seek to reproduce existing ones on mobile devices.
- Mobile should be understood as social media and projects should leverage its ability to create conversations, communities, and collaborations both alone and in combination with other platforms.
- Wherever possible, a mobile website should be at the core of every mobile application project to enable multi-platform accessibility.
- Digital content should be conceived for cross-platform use and re-use according to mobile content standards with quality metadata.
- Avoid writing new and/or dedicated code, or using proprietary or dedicated systems.
- Make code, tools, best practices and other learnings from mobile projects freely available to others to reuse.
- For quality and consistency of user experience, mobile initiatives should use standard interfaces.
- Embed metrics and analytic tools in every mobile product, and include audience research and product evaluation in every mobile project to inform iterative development and ensure quality.
- Every mobile project or product must include a commercial or other plan for its sustainability and maintenance
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