Table of Contents

1. Introduction: What Is Mobile? NANCY PROCTOR
2. Mobile Business Models in a 2.0 Economy NANCY PROCTOR
3. Native or Not? Why a Mobile Web App Might Be Right for Your Museum TED FORBES
4. Looking Around vs. Looking Down: Incorporating Mobility into Your Experience Design ED RODLEY
5. Models and Misnomers for Mobile Production PETER SAMIS
6. Is Augmented Reality the Ultimate Museum App? Some Strategic Considerations MARGRIET SCHAVEMAKER
7. Mobile Content Strategies for Content Sharing and Long-Term Sustainability ROBERT STEIN
8. Understanding Adoption of Mobile Technology within Museums KATE HALEY GOLDMAN
9. Playful Apps JANE BURTON
10. So Many Devices, So Many Options: An Introduction to Cross-Platform Thinking ALLEGRA BURNETTE
11. Mobile Experience Design: What’s Your Roll-Out Strategy? KOVEN SMITH
12. Enhancing Group Tours with the iPad: A Case Study ANN ISAACSON, SHEILA MCGUIRE, SCOTT SAYRE, AND KRIS WETTERLUND GLOSSARY AUTHORS INDEX
13. Mobile Product Development Principles COMMUNITY-AUTHORED – add yours here!

Author Bios